Ecommerce Strategist
Ottawa, ON, Canada



Our team is driven by a single purpose – to create stunning e-commerce experiences for our clients, every time. We are creative thinkers with keen attention to detail and developers with a knack for innovative solutions, powered by a lot of coffee and a commitment to our craft that is unrivaled.This is a rare and exciting leadership role at one of the top Shopify Design & Development agencies in the world. This opportunity provides a tremendous amount of autonomy and responsibility to manage and empower a very talented team of designers. If you are a creative thinker, a resourceful problem solver, and never one to shy away from a challenge, then we want to hear from you.


Pointer was founded in 2010. In 2011 we began working with Shopify and customizing themes for grass roots, mom-and-pop style businesses. Our client base quickly expanded to include larger organizations through a series of key clients including Death Wish Coffee (an early direct to consumer, or DTC, brand) and the New York Times Store. Since then, we’ve steadily grown our team and client base.2020 was the biggest year in the history of our company. Not only was it our 10 year anniversary but we grew almost 100%, remotely. We designed and built top tier Shopify Plus sites in every industry imaginable. We are focused of creating branded ecommerce experiences bespoke to our clients needs. We continue to push the envelope creating incredible customer experiences.

Position Overview

As an Ecommerce Strategist at Pointer, you’ll support our clients through research and ideation to develop innovative solutions based on insights. You’ll collaborate with designers, developers, and producers, helping to guide clients towards new opportunities to strengthen their brand and drive growth. Your interest in all things ecommerce and direct-to-consumer is essential and will help guide the solutions you present as authentic, insightful, and innovative.

  • Help to define the approach and methodology for your engagements
  • Develop briefs, requirements, project plans, and product roadmaps
  • Develop a clear understanding of our clients, their business, and objectives
  • Direct and guide teams through the concepting and ideation process
  • Plan and lead research efforts and analyze and distill findings into actionable insights
  • Engage client-side stakeholders through workshops, presentations, and reviews
  • Contribute to public thought leadership at Pointer through content and social media

Essential Knowledge, Skills, and Experience

  • 3+ years experience in the digital agency, brand, startup, or consulting space
  • Deep knowledge of digital platforms, devices, and technologies with specific focus on ecommerce
  • Experience across brand strategy, product strategy, service design, journey mapping, user experience, content strategy, information architecture, and interaction design
  • Experience developing qualitative and quantitative research plans, facilitating studies, and distilling insights
  • Experience engaging clients and leading discussions with stakeholders
  • Strength in presenting, persuading, and selling through ideas

Preferred Skills

  • Working knowledge of the Shopify platform

We're an award winning, dynamic and growing agency built on strong values. We focus on collaboration, creativity and the customer experience. We are committed to cultivating an inclusive team and want to expand our hiring of the non-binary, BIPOC and LGBTQ+ communities. So however you identify and whatever your background is, if you share our values, we want to hear from you!

We're working remotely for the time being (hanging out on Slack, and Discord when feeling fancy), and are likely to adopt some hybrid model once the pandemic is over. If we do return to an office, we promise it'll be a sweet spot with a stocked fridge and fresh decor. In person or at home, we're an environment that fosters creativity.

Pointer offers a flexible time off policy, with paid vacation & sick days. We have a comprehensive group benefit plan, that can include extended health and dental coverage.

Oh and we've got great swag to deck you out from head to ankle.

If you are a creative thinker, a resourceful problem solver, and never one to shy away from a challenge, then we want to hear from you!

Know someone who would be a perfect fit? Let them know!